These tips can help you cut 80% of your advertising cost and get the most from your campaign:

1. One keyword that works great is brand name. Anyone who’s in buying phase won’t type one word like money, business or debt. He would probably have in mind of what product, what brand and model to buy. These are some examples: Nikon Coolpix digital camera, Apple Macbook Pro and Canon Powershot SD1200IS.

2. Browse popular shopping sites like Amazon or eBay to get the idea on what people often looking for. Usually such shopping websites will list all popular products in one section. For example, Amazon Best Seller or eBay Pulse.

3. Solution to a pain also gives great conversion. This rule usually applies to health related products. Take example: how to stop panic attacks, how to reduce acne, how to cure hemorrhoid.

4. Understand your customer’s need. Think about it this way. People who wants to make money online and ready to purchase make money guides would probably have financial problems. While those who wants to lose weigh might want to look more beautiful, or perhaps experiencing health problems.

5. Use your competitors and let them lose the money, instead of you. There are lots of tools that you can utilize to get list of keywords other marketers are bidding on. One example is Keyword Spy Pro.

6. Another way to use your competitors is by searching at Google for that keyword and capture screenshot of others’ Google ads. If they withdraw their ads in less than three weeks, the keyword probably won’t convert.

7. Google Keyword Tool is a great, free tool to generate keyword ideas. The trick is to think of keywords that others wouldn’t imagine of. Therefore, you need to avoid simple keywords like “make money online”, “acne products” and more.

The bottomline is, to get high conversion, you must research for specific keywords using keyword tool, avoid competition and finally know how to use other advertisers to your advantage.

This is the concept taught at Reality PPC. Read more of Reality PPC review from this website: realityppcs.com.

These the good side of using PPC advertising:

1. PPC is the fastest way to get traffic and measure your result. Think about it this way. If you can have your website ranked for particular search term, will you get traffic and make money from it? The only way to estimate the traffic and get fastest result, whether positive or negative is by using PPC advertising. Usually, for SEO, you need to wait long before could see result.

2. Guaranteed traffic. For one thing, getting free search engine traffic is hard. Especially with the fact that there is no guarantee the search term will be searched by someone and finally make you money. But PPC is different. All you need is to invest some money and here comes the traffic.

3. You don’t need mercy from Google or Yahoo. Hence it is sustainable. There are lots of complicated algorithm when comes to SEO. For example page rank, on page SEO and more untold secrets. Such complications doesn’t happen for PPC.

The disadvantages:

1. PPC ads are less attractive, hence you can expect less traffic compared to organic listings for the same term. Searchers hate sales pitch and therefore they try to avoid PPC ads, knowing the facts you are going to sell them something. Hence, it’s no surprise that most internet searchers will look at organic listings alone, rather than clicking on PPC ads.

2. The cost-per-click could be extremely high if the keyword is too competitive. If you target under the radar keywords, in less competitive niche, the traffic is really cheap, perhaps less than 10 cents per click. However, if other marketers are also targeting for that term, your maximum cost-per-click could be as high as $2 per click.

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